Thursday, 5 February 2009

B Creative Event. part 1

Your vision of where or who you want to be is the greatest assest you have. Without having a goal it's difficult to score. Paul Arden

I went to this event back on January 27th. It was hosted by Blue Skies, a recruitment agency that I am working with. Well, I had an initial interview and that was about it. Anyway I saw that they were putting on this cool event. Although I am not interested in working on the creative side at an advertising agency I am interested in the creative work and the people who do that work. I thought it would a good idea to go and learn some things and meet some people.

///Blue Skies kicked off the year by hosting the first Celebrate! Creative Showcase. The night was a storming success, showcasing the best work of 2007 from 50 clients including; archibald ingall stretton, Billington Cartmell, Dare, Euro RSCG 4D, EHS Brann, Glue, Fitch Design, Landor, Saatchi & Saatchi Design, TEQUILA\ and Rapp UK. This year, in addition to the showcase, we are also offering four free workshops throughout the day, presented by four Executive Creative Directors from the creative industry. The presentations are aimed at junior creatives looking to make their first inroads into the creative industry. Topics covered include a day in the life of a creative agency, selling yourself in a crowded market, getting your first creative job and the 7 ideas of advertising.//

I was signed up to attend these two workshops.
Workshop 3
14.00-15.00 Graham Fink – getting your first creative job

Workshop 4
15.45-16.45 Patrick Collister– the 7 ideas of advertising

I was excited, I had actually heard of Graham Fink before. For those who don't know who these people are here's a short bio.

Graham Fink started his career at CDP (then London's top creative hot shop), where he created some of advertising's most memorable images including Benson & Hedges and Silk Cut campaigns. Following CDP, Graham went on to hone his skills as a Creative Director at WCRS, Saatchi & Saatchi and GGT. In 1995, he began directing commercials and music videos at the Paul Weiland film company.

In 1996, he became the youngest ever President of D&AD, and was subsequently voted into D&AD's 'Art Direction book' representing the top 22 Art Directors of all time.has created some of our most memorable images, like the British Airways ‘Face’ commercial. Director of music videos, ads and short films. President of D&AD. Photographer. Founder of thefinktank and Britain’s most radical art school. Today, Graham is creative director of M&C Saatchi.

Patrick Collister was Executive Creative Director of Ogilvy & Mather for 7 years, rising to Vice Chairman. In 2001 he became Executive Creative Director of the EHS Brann group of agencies. He is the only ECD in the UK to have worked in Top 3 above-the-line and below-the-line agencies. He has won many creative awards, including TV Gold at Cannes.

In 2003 he started Creative Matters, a creativity training company. He is the author of The Won Report, an annual survey of the world’s best DM as measured by the quality and quantity of award won. He is the Editorial Director of Directory, a quarterly showcase celebrating creativity in direct marketing.

To be continued......must make a cup of tea.

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