Saturday, 21 January 2012

Going Green Ewa Kwolek's Brazilian Adventure

I started a new job in December. I am now working at Proximity London on the Kraft Foods team and I am loving it. It's a great agency, I've got great clients and projects and my new colleagues are wonderful. 

I wanted to share this post from Ewa Kwolek's (a new colleague on the Kraft team) blog. Ewa is going to Brazil for the month of March and doing charity work through the TIE organisation for the Edificio Ecologico.

Ewa has been working incredibly hard to raise money and has been coming up some very creative fundraising ideas. Please visit her blog to follow her story and make sure to donate!

Who am I and what is this all about?

Who am I?

My name is Ewa and I am an Account Director at a marketing agency in London – Proximity London. My agency working with TIE (The International Exchange) chose me to help developing world by using my communications skills.

What does it mean?

From 5th of March 2012 for 30 days I will be working for a sustainable organisation Edificio Ecologico based in Brazil creating a communications campaign for them.

Who are Edificio Ecologico?

Edificio Ecologico could be translated as ‘Ecological Buildings’ simply explaining their main goal of implementation of recycling systems (separation) in high-rise residential and business buildings in Recife (north of Brazil) to help improve environment and lives of garbage pickers.

This project started 8 years ago and thanks to efforts of its coordinators, 200 residential buildings are now registered to the scheme.

How will I be able to help?

In order to support these guys, I am not only offering them my communications skills. I am also raising money here in the UK that will form my marketing budget in Brazil.

How do I raise the money?

My main idea is around saving money at my work place by simple ‘green steps’. I am encouraging my colleagues to print double sided, switch off PCs and lights, walk up the stairs as opposed to talking lifts and also stop using plastic bags. And all of this to create savings for my charity work. It is simple:

  1. My colleagues do something simple
  2. Proximity passes on the savings
  3. I help a charity in Brazil

My re-usable bags

I produced 250 cotton bags and I am selling them to raise the funds. They were designed by two students who offered their time for free. The idea is simple: stop using plastic – buy one of my re-usable bags helping not only the environment here in the UK but also supporting my fundraising as 100% of takings will be passed to my charity.

What next?

I have 7 weeks left and still plenty to do. I need to raise minimum £1000 and I have a few more fundraising activities to organise and I need to sell all my bags. I also need to get ready and learn as much about Brazil as I can. On top of this I am learning Portuguese to help me communicate with the Brazilian family I will be staying with.

How can you help?

You can simply donate using the donate button on the top right hand side of my blog. Don’t worry, you don’t need a PayPal account and you can simply use your card. Read more here: You can also buy a bag from me (£4 only). Or simply read my blog and pass the message! Thanks in advance for all your support!
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